Affiliates already active in cities and communities you have not reached directly can promote your campaign there, without you needing a local presence first.
Reaching a new city usually means opening an office there first
Or hiring local staff before you make a single sale in that market.
Pay only for results in that market
No fixed local marketing spend - you pay per Intent Qualified Lead or sale, wherever it comes from.
Scales as you grow
Add more campaigns or cities without rebuilding your acquisition approach each time.