Outcome-based, not impression-based
Meta charges for reach whether or not anyone converts. Commission only debits your wallet on an Intent Qualified Lead or a verified sale.
No creative fatigue to manage
Ad creative on social platforms wears out and needs constant refreshing. An affiliate's personal recommendation does not decay the same way.
Radar filters leads before they reach you
Every lead is checked against the referring affiliate's real track record automatically - fewer wrong numbers, fewer denials, fewer wasted follow-ups.