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CONVERSION GOAL

Two different payment mechanisms, one for each conversion goal.

Intent Qualified Leads and Direct Sales do not just differ in what counts as a conversion - the money moves completely differently behind the scenes for each one.

01

Intent Qualified Leads uses a prepaid wallet

The business tops up a Campaign Wallet in advance, and an Intent Qualified Lead deducts from it automatically.

02

Direct Sales uses a live checkout split

The customer pays Commission directly, and Paystack splits that single payment between the business and the affiliate commission instantly.

03

Neither requires manual settlement

Both are fully automatic once set up - the difference is only in when and how the money moves.

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